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Name development and branding for a Genealogist. 


Brand Banter developed a unique and catchy name which refers to both family history (Gene)  and investigation (Blood 'Hound') 


The task was to create a personable brand with a professional but friendly and approachable spirit.

The project consisted of logo design, stationary design and website design.

Both contemporary and  classic mixing images of old and new. Brand Banter used minimal colour which compliments the use of the old black and white photos throughout.

A symbolic tree to represent 'family tree'  is also used as an additional brand design feature adding more depth throughout all collateral.

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