Branding and packaging for a modern high end candle brand start up.
All products are handmade using only 100% essential oils and needed to convey it's worthy luxurious appeal.
The client also wanted to create a look with a consistent running theme for all the candles, so we explored the illustrational style continuous line drawings which can be used to represent each new candle, an icon relevant to the scent. Eg. the dove to represent peace, star and moon to represent 'silent night' and a face to represent 'breathe'.
We used clean minimal typography which portrays the 'handmade' element with the handwritten font as well as a more fashionable and luxury feeling you get from the serif branding font.