The brief was to create a fun fitness brand for a personal trainer.
After meeting the lady Becky, she specifically wanted something that visually represented who she is as a person which is fun, bold and full of energy.
The X icon in Bexfit is both unique and memorable and can be used on it's own on top of her social media posts.
I used bold black and 3 bright colours as her brand colours, with grunge edges and grain overlays to emphasise the topic of fitness and sport. I used her own actual photos for the main banners cut out in black and white giving a contemporary but fun edge when used with the colours. I also felt bold, energetic typefaces were needed, to give the feeling of movement and motivation.
Social media banners